Parterships and Collaborations
We Love Working With Real Parents
At Baby Loves Sleep, we’re passionate about working with authentic content creators — especially fellow parents who understand the reality of sleepless nights, rolling milestones, and the joy of finally finding a sleep solution that works.
Your lived experience helps tell our story in a way that feels genuine, relatable, and real — because our products were created by a parent, for parents.
Content we're looking for
We’re excited to collaborate on content that can be used across our:
- Social media (Instagram, Facebook, TikTok)
- Digital advertising (Meta, Google, YouTube)
- Website product pages and customer education
Types of content we love
- Short-form video (Reels, TikToks, Stories)
- UGC-style product reviews or unboxings
- Lifestyle photography (in-home, natural light, everyday moments)
- Demonstration videos of the product in use
- Voiceover or “talk to camera” testimonials
- Before-and-after sleep journeys (if applicable)
How We Work With You
We like to be upfront about how we give back the love, so there's no misunderstanding. We don't have an affiliate program, and most of our collaborations are gifted: you receive products from our range, plus a generous discount code to share. Occasionally we may offer a small fee for content that's the right fit for us.
Safety First
We are a brand that actively promotes baby safety above all else. All content shared or created in partnership with Baby Loves Sleep must reflect and support safe sleep practices as recommended by INPAA (Infant and Nursery Products Alliance of Australia), Red Nose Foundation (Australia) and JPMA (USA).
We ask that our brand partners read and understand the safe sleep guidelines before sharing content.
Guide For Sleeping Baby
If you are posting photos of your babies sleeping, please make sure they are:
- baby placed on their back to sleep (for photos), exempted for videos if demonstrating the safety features designed for rolling.
- no photos with baby asleep wearing a hat, beanie or headband.
- no toys, no pillows, no loose blankets inside the cot or hanging over the cot rails.
- no photos with baby asleep on a baby nest (these are deemed as unsafe by Baby Safety Australia, therefore we cannot promote the use of it).
- no photos of baby asleep in an inclined sleeper, car seat or pram - the chin to chest position on this sleeping angle can increase the risk of SIDS (bassinet pram is okay).
- no photos inside a rattan bassinet (these are deemed as unsafe by Baby Safety Australia, therefore we cannot promote the use of it).
Guide for Awake Baby
If you are posting photos of your baby awake, you can relax a little and let your creativity flow.
Here are some ideas of types of content you can do:
- we love demonstration content - take a video showing how you use our products - you don't need to be in video if you don't want to.
- if you like being on camera, talk about why you love our products - talk about the features that make our products great.
- If you don't want to talk on video, just simply you hugging or playing with your little one wearing our products will do just fine.
- don't worry about your video being unpolished, we love real and relatable content.
- we also love styled product flat lays, we are happy for you to feature other brand products alongside ours (as long as they aren't competing).
DOWNLOAD THE RED NOSE SAFE SLEEP INFLUENCER GUIDE
This is a guide from Red Nose Australia
LET'S COLLABORATE
We can't wait to see the beautiful, real-life moments you create with Baby Loves Sleep. Once you've read our safe sleep guidelines above, please complete our Collab Request Form.
Please note: submitting the form does not guarantee a collaboration; if there’s a suitable opportunity, we’ll be in touch by email.
HAVE A QUESTION BEFORE APPLYING?
Have a question before applying? Email us at socials-collabs@babylovessleep.com.au.
Please allow some time to hear back. We’re a small team receiving many collaboration requests, so please allow us some time to review your request.
Thank you for your interest in collaborating with Baby Loves Sleep, we can’t wait to hear your ideas!
With love and sleep,
The Baby Loves Sleep Team